Beyond Print Summer 2018
This edition of Beyond Print is unlike any of the others we’ve issued. Digitally printed, we sprinkled it with some variable content to highlight the basics of variable print. Can you find it? The power of digital print isn’t realized by short-run cost effectiveness or quick turn-times; it is realized by using data to drive targeted and personalized content to your audience. Variable printing can be used to manage unique imagery, text, specialized offers or calls-to-action, barcodes, and other personalized data or information. Imagine producing direct mail, catalogs, or marketing collateral that is unique to each recipient based upon triggering events uncovered through your digital marketing activity. Not only is it possible, it exponentially increases your response rates… and that’s when you realize the power of digital print.