Entries by enorman

How to Design a Successful Multi-Channel Marketing Campaign

While many marketers continue to rely on single-approach marketing tactics—email, search, direct mail—for many others, there has been a monumental shift toward a multi-channel approach, and with good reason. Multi-channel marketing campaign success has been well-documented and with the advancement of tracking, analytics, and reporting tools, a multi-channel approach is easy to plan and manage. […]

Print – It’s Worth It!

With all of the communication choices and channels, why choose print? After all, you need a designer, a writer, a production budget, and possibly even a budget for mailing. Is it worth that kind of an investment? In a word, yes. Any other answer would have had you falling off your chair, coming from a […]

Making a Difference with Data

Direct Mail marketing generates heightened engagement and customer response when incorporating the use of data to leverage personalization and versioning. Study after study, year after year, this is a well-documented and proven fact. With today’s data analytics tools and advanced print technologies, marketers can create highly targeted print pieces with an infinite number of variable […]

Manage Your Brand’s Communications and Campaigns—24/7/365

Many organizations, particularly those with user communities of employees, partners, and customers, face the challenge of how to manage brand communications to effectively reach these diverse audiences. And as channels and methods advance and converge, marketing and communication professionals find themselves spending more time on managing the tactics rather than building the strategy. As a […]

The Single Customer View

All marketers want to understand the customer experience in order to create more effective messages and campaigns. Yet most marketers are also keenly aware of the hurdles those messages face on their way to target audiences: unsubscribe lists, junk folders, the hit-and-miss nature of social media platforms, and often, a lack of clean and accurate […]

For Designers: Fear of Data

The world is awash in oceans of data. Every time each of us engages in a transaction, answers a survey, browses a website, hands out a business card, or contributes to an online thread, we leave a bit of information behind. All that knowledge can be a huge help in honing relevant marketing messages that […]

Want to Make an Impression? Send Something!

Strategic sampling makes the right impression Everyone one likes free stuff. It’s just how we humans are wired. Free product samples, kits, or other materials can be an effective marketing strategy that generates goodwill and customer-base growth. With today’s increasingly sophisticated technology, companies can execute this strategy with precision, timeliness, and efficiency. Physical product fulfillment […]