Entries by enorman

The Omni-Channel/Multi-Channel Marketing Difference

Today’s customers want to engage with brands across various devices and channels, from social media and text to print and bricks-and-mortar locations. Fortunately, the universe of marketing platforms designed to deliver these personalized engagement opportunities across multiple platforms makes this possible for today’s marketers. Increasingly, however, the multi-channel approach is giving way to a more […]

Does Digital-First Mean No More Print?

Corporate communication professionals have embraced the “digital-first” strategy in a big way. Recognizing the prominence of digital communication channels and basing design decisions on the use of those channels are commendable practices. Unfortunately, some have interpreted “digital-first” to mean “digital-only”. Neglecting to include print as a channel that complements and enhances the performance of digital […]

What You Don’t Know About Printing and the Environment

Protecting the environment for future generations should be a top priority for all of us. But sometimes fact and fiction get blurred. Take printing, for example. It’s sometimes unfairly blamed for killing trees and other environmental damage. Not true. Modern printing can be very eco-friendly and print service providers make sure they run their companies […]

What is EDDM and is it Right For Your Business?

With  the recent events of COVID-19 resulting in unprecedented quarantines and temporary business closures, consumers are seeking stability and new levels of comfort within their communities. They understand the messages that appear in email, social media, or texts are fleeting and can be somewhat unreliable. With inboxes overflowing, mailboxes are providing an extraordinary opportunity for […]

How to Include Print in a Marketing Automation Strategy

Like many terms in the digital marketing lexicon, “marketing automation” is widely used in discussions and presentations but isn’t truly descriptive. Marketing automation usually focuses only on email automation and never embraces integrating print into the marketing automation mix.  Adding direct mail is easy and combining triggered email and postal mail boosts the results exponentially. […]

Should You Be Worried About Direct Mail Delivery?

The United States Postal Service becomes a hot news item about twice a year. The first is every January when the price of the retail postage stamp rises and, like any price increase, is not met with a lot of enthusiasm. The second is the unveiling of a cool stamp, such as John Lennon, Marvin […]