Entries by enorman

Making a Difference with Data

Direct Mail marketing generates heightened engagement and customer response when incorporating the use of data to leverage personalization and versioning. Study after study, year after year, this is a well-documented and proven fact. With today’s data analytics tools and advanced print technologies, marketers can create highly targeted print pieces with an infinite number of variable […]

Manage Your Brand’s Communications and Campaigns—24/7/365

Many organizations, particularly those with user communities of employees, partners, and customers, face the challenge of how to manage brand communications to effectively reach these diverse audiences. And as channels and methods advance and converge, marketing and communication professionals find themselves spending more time on managing the tactics rather than building the strategy. As a […]

The Single Customer View

All marketers want to understand the customer experience in order to create more effective messages and campaigns. Yet most marketers are also keenly aware of the hurdles those messages face on their way to target audiences: unsubscribe lists, junk folders, the hit-and-miss nature of social media platforms, and often, a lack of clean and accurate […]

For Designers: Fear of Data

The world is awash in oceans of data. Every time each of us engages in a transaction, answers a survey, browses a website, hands out a business card, or contributes to an online thread, we leave a bit of information behind. All that knowledge can be a huge help in honing relevant marketing messages that […]

Want to Make an Impression? Send Something!

Strategic sampling makes the right impression Everyone one likes free stuff. It’s just how we humans are wired. Free product samples, kits, or other materials can be an effective marketing strategy that generates goodwill and customer-base growth. With today’s increasingly sophisticated technology, companies can execute this strategy with precision, timeliness, and efficiency. Physical product fulfillment […]

Extra Impressions of Your Message (for free)

Informed Delivery from the US Postal Service sends consumers a preview of the mail they will receive later in the day. Consumers receive a morning email that displays images of soon-to-be-delivered letter-size mail. The great news for direct mail marketers and others communicating with their customers is the USPS distributes your message in an additional […]

Best Practices for Images

Nothing beats the beauty of a crisp and finely detailed printed image. Or the rush of cracking open a book fresh off the press. At the same time, printing can be a complicated process with multiple variables and exacting specifications for sending a file to print. To make the process less complex, let’s have a […]