Personalized direct mail or “one to one marketing” provides a better return on investment and can be fully integrated into a multi-channel marketing campaign. You have the capability to change text and graphics that apply to each individual customer or prospect without quantity limits.
According to Direct Marketing Association research and statistics, personalized direct mail campaigns which utilize variable data printing have proven to be extremely effective, particularly as the level of personalization leads to increased relevance. An response of 3 to 10 times more results in client retention and ability to attract new prospects while increasing the company’s return on investment.
Experienced programmers and printers at Bolger’s Print on Demand Center can help you navigate through the process for an end product that will be a highly successful element of your marketing campaign.