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Print Content to Tablet Devices: What you need to know to expand your impact.
Devices like iPads, Androids, Kindles and Nooks are changing the way people view and interact with content. This medium offers a way to expand your message to a highly desirable and rapidly growing demographic. When combined with print, tablet devices generate higher impact and greater reach. Now is the time to understand how they affect you.
This seminar provides an overview of the tablet phenomenon and explains the challenges and opportunities it offers.
Who should attend?
Designers, management, marketers, sales and operations will benefit from understanding the business and creative opportunities in combining print content with tablet devices.
You will learn:
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Why tablet devices are important. Tablets are content consumption devices used for reading, listening to music, watching movies and videos. Those who buy them are a sought after demographic: technically savvy, higher income, younger individuals. In combination with print, they represent additional economic opportunity for you.
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How to generate tablet content. Until recently, there was only one way to get content on tablets: hire a programmer to create an app. Today's tools, however, allow designers to create their own apps for adding content, video and music. This seminar introduces those tools and describes their capabilities and limitations.
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How to design for tablet devices. Tablet screens aren.t the same as printed pages. Type must be large enough to read easily on screen, graphics must conform to device limitations. However, designers can build on their existing skills by learning guidelines for creating tablet pages.
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A closer look at the Adobe Digital Publishing Suite, a complete solution that lets publishers create, distribute, monetize, and optimize publications for tablet devices.
This seminar topic has generated high interest and will fill up quickly. Register today.
About Keith Gilbert
Keith Gilbert has worked as an independent consultant and
educator in the design industry for 25 years for clients such as
Apple, Adobe, Best Buy, Cargill, General Mills, Lands. End,
Medtronic, Target and the United Nations. His work has taken
him throughout the US and Canada, as well as to Barbados,
Kenya and Monaco. He is an Adobe Certified Instructor in
InDesign, InCopy, Illustrator, Photoshop and Acrobat, and the
Chapter Representative for the Minneapolis InDesign User
Group. You can read his Tips & Techniques Blog at
blog.gilbertconsulting.com.
General Information
When: June 7, 2011
Time: Breakfast at 8:00 AM,
Seminar 8:30 to 11:30 AM
Where: Bolger Vision Beyond Print
3301 Como Avenue SE
Minneapolis, MN 55414
Cost: $45. Payment by credit card, cash or check.
Groups of 4 or more from the same company will receive a 20% discount.
Click here to register or call 651.621.1664
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