Marketing Plan, it’s time!
It’s already Q4, the time for budgets, growth plans, strategic plans, and, of course, marketing plans! At Bolger, we go through the same planning processes that any growth-oriented, forward-thinking organization completes in the fourth quarter of the year. And as we thought about marketing planning, yours and ours, it seemed appropriate to seek out a few experts to talk about marketing plans—different types, reasons they work, and why they fail. Check out page 2 in our Insights section to hear from Debbie Andrews, a marketing plan expert who has personally worked on more than 100 marketing plans over her career, and her colleague George Jacob.